Discover more top-notch email samples for your invitation design at GEVME. This is a great example of a multi-event invitation. We’ve put together 25 email marketing campaign examples that will surely inspire you for your own.Crafted by talented email marketing gurus, a lot of thought was put into these templates to turn them into result-generating machines. Be conscious of your email audience and create emails tailored to their specific interests and knowledge, creating a much more personalized feel. Try to include no more than three separate sections within an email to ensure conciseness and simplicity. Trying to grab the attention of your potential customers? Yes, it’s going social again! By making prospective attendees apply to attend the event, not only do you attract a quality group of attendees but you also create an atmosphere of excellence surrounding your event, leading to more interested prospects. This could be a page or website specific to the event, or if you don’t have a site for the event, use an EventBrite page. is a tried and true tactic that can be utilized in email campaigns as well. For more tips, check out these 20 event email marketing examples or click the button below to download a comprehensive guide. Be conscious of your email audience and create emails tailored to their specific perspective, creating a much more personalized feel. Here’s a good example of a lead magnet promotion email I received from HubSpot.. Key takeaway: Take advantage of attendees’ positive mood during the event by sending emails that promote next year’s event. A thumbnail like this will help to pique the reader’s curiosity, urging them to press play. 4) Marketing United: Deliberate Messaging. Email marketing is still seen as one of the most effective ways of promoting an event – however, a series of promotional emails that have not been thought through properly could run the risk of making your campaigns look monotonous and uninteresting. Yet, your post-event follow-up email is one of the most important you’ll ever send. This email starts with a persuasive subject line announcing their new ebook and its title.. Next, they open with a personalized "Hi" that includes my name, followed by an intro where they talk about the problem to get me more interested. And email is a great channel to get the word out about those events so that they are well-attended. Wrap Up. hbspt.cta._relativeUrls=true;hbspt.cta.load(318095, 'd4604a47-7697-4f7f-a072-6019886733c4', {}); A universal best practice for email design is simplicity and brevity. By creating a list of fun facts as opposed to long paragraphs, the email keeps the reader’s attention while communicating the necessary information. What makes an email exceptional? But there’s one big challenge. To help with your marketing game plan this year, we’re sharing in 50+ solid venue marketing ideas you can start using immediately to rev up your discoverability. Remember that an email does not end with the concluding sentence. Use simple wording to express gratitude towards them. They have very little white space and sandwich the email with these three bold colors. Key takeaway: Use every available space in the email to promote the event. Email signatures are a key piece of real estate. Best event invitation email examples. Event web page on your website. For event marketers, email is an integral part of the overall strategy. Key takeaway: Sticking with a consistent color scheme helps to unify the email aesthetic and offers a more memorable experience for the reader. Simply listing the different locations would be undercutting the significance of your event brand so think of creative ways to visually display your global presence. These are the speakers that attendees will soon be learning from so why not use email as an opportunity to create excitement surrounding the speakers? Finally, send an email a few days before with reminders of time, place for registrants and a final pitch for new registration. People love brands saving them time. Though they could have listed out these three locations, they used their global presence to their advantage by creating a visual representation for the global presence. 30 Best E-commerce Email Marketing Examples: 1. The key to successful event venue marketing is to increase your venue’s discoverability. The design and placement of the CTA button is key. : Offering early bird ticket sales through email campaigns will not only further persuade readers to register but also keeps the email simple and clean. Most times it is best to adhere to basic, fundamental principles of good email design. Oftentimes, emails can feel impersonal and automated to the point that we forget that another human being created and sent the email. Here are the common themes that you can learn from to help increase the conversion rate of your next event invite campaign: Start creating your own event email from a free email template here. This friendly reminder email from General Assembly is the perfect example of how simplicity can improve communication. Send targeted invitations to your customers and prospects by segmenting your list according to geographic region or customer type. The message is startlingly simple, but it includes all the information that a registrant needs.. Social Media Marketing World does this well by including both a link and an image in their email signatures, making it simple and streamlined for readers to reach the registration landing page. This helps to maintain a high level of engagement and lets attendees know that your. But have you ever wondered what elements of an email invite compel people to convert? And they share their best content via a regular email marketing strategy.. Subscribe for weekly emails with curated articles, guides, and videos to enhance your marketing tactics. Here are two examples of nonprofits promoting special events very well via email. Illustrating this gap in time—and its gradual narrowing—is one way to communicate urgency to your prospective attendees. Don’t shy away from these emails and spend extra time to make them as close to perfect as possible. That’s the only way to generate more event leads. Schedule dates and times to send automated invitations, reminders, confirmations, and more. Send an event newsletter examples "You're invited!" Which examples most inspired the next campaign you’re planning to launch? Marketing. Examples of emails. 1. Key takeaway:  Be conscious of your email audience and create emails tailored to their specific perspective, creating a much more personalized feel. Every email is sent from someone. Try different colors for the CTA buttons. Most times it is best to adhere to basic, fundamental principles of good email design. In this post we provide 13 small business email examples for various marketing activities, and create a template from each example, to equip you for quick and effective email marketing. “Put me down as a maybe.” “I have to check my calendar.” “I don’t know, I’ll let you know.” Classic responses to an event invitation. One way to create this sense of urgency is by including a countdown timer within the registration email. B2B email marketing: 16 examples to put you on the right track. If your conference takes place in multiple cities, make sure to visually represent that in your event registration email to cement the global reach of your event brand. Don’t limit yourself to only still images. A very simple key that is seldom used in the event marketing to make sure your registrants come to the next event is a “thank you email” after the event. By boldly telling readers to “save the date”, they know what the message is about and what the end goal is. One of these core principles is maintaining a consistent color scheme. Also, feel free to use examples and templates with the help of the platform for the wording of thank you emails after an event. Drop a comment below and start the conversation. Stats like these prove that email marketing is still very much alive.The challenge for event marketers is to craft an email strategy that directly addresses their needs and objectives. Sometimes when you ask for something, you’ll want to offer something in return. Many event registration emails can easily end up looking similar. #1. Key takeaway: Offering early bird ticket sales through email campaigns will not only further persuade readers to register but also keeps the email simple and clean. Fun pops of color that maintains visual interest throughout the email. This prevents the button from being buried with the rest of the email content and instead immediately catches the reader’s attention. In the fast paced world of email marketing, mistakes are inevitable, and so are apologies. You can generate leads, share product news and build long-term relationships. Promotional emails can be your greatest customer retention driver and effective revenue generation channel. If you feel your event brand and value proposition is strong enough, dedicate an email campaign that informs potential attendees about the application process. Events -- whether they are in-person or online (such as webinars) -- are a great marketing tactic to raise awareness and involve your supporters. Though this may seem counterintuitive, this idea stems from the age-old assumption that people want what they can’t have. Yet, your follow-up email is one of the most important you’ll ever send. Check out these tips on planning a crypto conference as well as key takeaways from other large crypto events. Looking to host a crypto or blockchain conference? An event invitation email is an integral part of event marketing. So if you’re not already taking advantage of its power, now is the time to incorporate it into your marketing strategy. If your audience misses the event because you weren’t clear (you didn’t provide the time zone, for example), you’ll hear about it. Try out different variations or placement of this artwork. We all know attendee satisfaction is key to event success, but how do we measure it? This will familiarize your attendees with the event content. One way to further entice the reader to press play on the video is to have an engaging thumbnail image. Just because the event has started does not mean the communication stops. Key takeaway: Make sure your CTA button is a color that pops off the screen and also does not blend in with the rest of the email. : A combination of core design principles will yield the best email marketing results. Event promotion through video is a tried and true tactic that can be utilized in email campaigns as well. Event invite campaigns are an incredibly important part of your event promotion and planning. Event marketing is a way to reach out directly to existing clients, new prospects, or your target audience to create new connections through interesting experiences.. No company is too large (or too small) to benefit from event marketing; in 2018, industry giants like Oracle, Google, CNET, and Apple hosted events that were wildly successful. This list of examples thoroughly breaks down the email marketing tactics that companies use to effectively supplement their overall event strategy. With our powerful yet easy-to-use tools, it's never been easier to make an impact with email marketing. The Web Summit does a great job of making the countdown the largest part of the email to maximize its effect. 11 Examples of Event Reminder Email Templates 1. Each one looks distinct, and the events are listed in order of priority. Launch campaigns create the vital exposure needed if your product is to succeed. The average click-through rate (CTR, the percentage of people who click a link in your email) for an event email is 4.95% — so just under 5% of people who receive event emails will click on a link in that email. You can turn saying sorry into a great opportunity to prove he character of your brand as well. This kind of transparency and accountability shows attendees that the events team is fully committed to creating an incredible event, leaving a positive impression that could very well lead to registrations for next year’s event. Email marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote your business’s products or services. They almost give you the feeling that you are in a movie and you have to take action. To maintain this feeling of personal touch, include a headshot of the sender at the bottom of the email. A thumbnail like this will help to pique the reader’s curiosity, urging them to press play. Frustrating responses. Sometimes upcoming events are the product, like in this email that invites us to watch the Gucci fashion show Remove guesswork. Early on in the registration cycle, launch dedicated email campaigns to promote the early bird ticket sales. Use these simple marketing tactics to get the word out about your event: Email: Use email to announce event details and invite recipients to join you 1. The channels of advertising may be the same (for example social media, email marketing, PPC) but the tone of voice and USPs may be different. This email starts with a persuasive subject line announcing their new ebook and its title.. Next, they open with a personalized "Hi" that includes my name, followed by an intro where they … Sometimes there is a lot of information you want to convey to your reader. The button appears twice in the email and is accented with pink while the rest of the email text is in white. The Pulse event team fully embodied this mindset by sending out a “Day 1 Recap” email that highlights everything that went well during the first day as well as things that could be improved. Including a video as the central piece of content is a great way to gain high click-through rates and create a more engaging experience for the reader. Here’s a good example of a lead magnet promotion email I received from HubSpot.. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. These emails should be simple and direct in their message, as shown in the example from Google. Be focused and singular in your message so the reader remembers the email. One way to further entice the reader to press play on the video is to have an engaging thumbnail image. Make sure your CTA button is a color that pops off the screen and also does not blend in with the rest of the email. Event Management. This email promoting Wistiafest does a brilliant job of communicating separate types of information within the confines of three short sections. Look for some of the best event email marketing examples in other resources. Taking this into account, this list was created to serve as a source of inspiration for your future campaigns. Key takeaway: A combination of core design principles will yield the best email marketing results. 3. Include the agenda of your event If you’re running a whole day event, it’s a good idea to include an agenda to … Putting a face to the email creates a more memorable experience for the reader. This helps to maintain a high level of engagement and lets attendees know that your event marketing team is still working around the clock to ensure an exceptional event experience. More specifically, what makes an event registration email stand out from the rest? Complete event website. June 7, 2018. If your conference has multiple locations, make sure to highlight that in a visually appealing manner. You don’t have to reinvent the wheel just because you’re introducing a new event. To set up reminder emails for an event, you’ll need email marketing automation software such as Automizy. the 3 key elements of an effective value proposition, Get our guide to Designing High-Performing Email Campaigns and make every email you send a success.Â. Share what’s happening, and help your clients to get even better at their jobs. Now check out these 6 event email examples (from businesses that send the best event marketing emails). The main takeaway from this example is that Apple clearly understands their audience, so much so that this email essentially becomes an inside joke. Here’s a summary of the key takeaways: When you send a special offer, make sure you segment your lists first. An often overlooked piece of real estate within an email is the signature. And whether you are a marketing rock star or a total newbie – it is always good to learn from the best email marketing campaigns in order to … Key takeaway: Be focused and singular in your message so the reader remembers the email. We all know attendee satisfaction is key to event success, but how do we measure it? Before you know it, you have subscribers dropping out or unsubscribing. To maintain this feeling of personal touch, include a headshot of the sender at the bottom of the email. We also talk about why they are amazing. Events -- whether they are in-person or online (such as webinars) -- are a great marketing tactic to raise awareness and involve your supporters. They are a great way to get the word out about your event to customers, leads & contacts and can help drive ticket sales and get attendees through the door. 8+ Networking Email Examples & Samples in PDF It is hard to connect back to the people whom you only met once at the event or to the people that you only have conversations through online. Now Go Rock Your Email Marketing. so that everyone who receives an email from you knows about the conference. The cornerstone of all the promotion efforts is the event page or website. Key takeaway: Go above and beyond by providing resources to the reader to ensure there is the least amount of friction during the purchasing process. Event marketing through local partnerships. Examples of Event Reminder Email Templates. GIFs are a great example of dynamic content that keeps the reader interested. Key takeaway: If your conference takes place in multiple cities, make sure to visually represent that in your event registration email to cement the global reach of your event brand. Most event organisers are looking for an easy, fast, inexpensive, but effective way to talk about their upcoming event. Emails can and should be sent out while attendees are enjoying the event. It speaks to a specific location and culture and the color palette is completely welcoming. Use every available space in the email to promote the event. For large events, email once months in advance to announce the speaker lineup and to announce early-bird registration discounts. The main takeaway from this example is that Apple clearly understands their audience, so much so that this email essentially becomes an inside joke. They were able to communicate three very different pieces of information by using less than 38 words. Start creating your own event email from a free email template here. Key takeaway: Including a countdown timer in your email can create a sense of urgency that will pressure readers into registering for the event. To keep from making that mistake, commit to the rule of three. More specifically, what makes an event registration email stand out from the rest? And this does not mean that the design must be intricate with high quality photos. Promotional emails can be your greatest customer retention driver and effective revenue generation channel. Before we begin, here's a quick reminder that you need permission to send emails to your subscribers. Event invite campaigns are an incredibly important part of your event promotion and planning. The first section highlights the event content, the second is a video, and the third focuses on their early bird price discount. Event email marketing metric #2: Click-through rate. The average click-through rate (CTR, the percentage of people who click a link in your email) for an event email is 4.95% — so just under 5% of people who receive event emails will click on a link in that email. How to implement: While hosting an event can be expensive and time consuming, there’s no better way to get face-time with prospects and create a relationship than event marketing. 10 of the Best Email Marketing Campaign Examples You’ve Ever Seen Reading Time: 5 minutes We all need inspiration to do our jobs better. Apology Email Examples. By putting next year’s conference on their radar while their still enjoying the event, this creates a positive association which can encourage attendees to register sooner than expected. Go live. Massive Events, the organiser of Sherlocked, have done a great job of keeping their audience on tenterhooks by gradually releasing information about the event.They started promoting the event before even having a date or venue, but told fans to ‘keep the end of April free’. By providing resources to your reader that will make it easier for them to register for the event, you’ll be setting yourself up for success. Examples of Event Reminder Email Templates The style of your event reminder email templates depends on the event you organize. For larger conferences, one of the best assets to show off is the lineup of speakers. Having a single GIF above the text and a single CTA in the middle of the text keep the email simple yet eye-catching. Email marketing helps you interact with your audience while promoting your brand and increasing sales. In the context of event email marketing tactics, the goal of any email should be to capture the reader’s attention. Lauren Minning . : Try to include no more than three sections within an email to ensure conciseness and simplicity. Though more conservative email marketers may say that this email is breaking some of the fundamental rules, AdAge makes it work by fully committing to the decision and ensuring that the design still reflects their brand. 23. Creating an email that strays from conventional structures can have a positive effect on the reading experience. Key takeaway: Try to include no more than three sections within an email to ensure conciseness and simplicity. In this article, we provide examples of marketing events that are truly amazing. Here are some event marketing examples of creative direct mail invitations: Anabas, a UK-based facilities management company, hired Better Brand Agency to create a unique event invitation that would be fun and memorable. An event reminder email campaign is about sending reminder messages to your event registrants. Experiment with more or fewer event listings. Email marketing campaign examples like this make the recipients excited and thrilled. 5+ Marketing Email Examples & Samples in DOC One of the reasons why marketer prefers emails to advertise or promote is that it is one and most effective digital marketing strategy. Making the email very obvious in its intention is important for clearly conveying the message. Email marketing allows you to reach your customers from anywhere, on any device, and help them. Emails like this one that help to drive. This blog emphasizes on few of the best B2C email marketing examples. The yellow tape makes it look like a crime scene and the copy is absolutely thrilling! Because WWDC attracts top developers from around the world, the email speaks to them in their language, turning the event invitation into a command prompt. We’ve outlined what they did well and offered some advice on how they could be improved, with the goal of giving you some ideas you can apply to your next event invite email to increase ticket sales and attendance. Try various speaker line-ups and order of copy. The examples we picked out represent some of the best email marketing practices for promotional emails. When creating your next invite, don’t forget these 6 elements. This blog provides general information and discussion about email marketing and related subjects. Thus, email design is an essential component to any email marketing campaign. A consistent color scheme that reflects the event logo, Minimal text with most of the words being included in the images, Speaker spotlight with a captivating quote, The contrast in CTA buttons, emphasizing the “Register Now” over the other buttons, The combination of all of these email marketing best practices creates for a memorable and captivating piece of content. Or, start a free 14-day trial. This is a great example of how the Zoomtopia team went the extra mile to make it as simple as possible for prospects to register for the event. Many event promoters put a ton of time and effort into their promotional emails, then neglect their post-event communications. Of course a large reason as to how they’re able to pull this off is because of the strength of the Apple brand but there are still lessons from this email that you can apply to your own. Events generate the most leads in B2B marketing. Even though we have all kinds of social media platforms to create events and send invites, sending personalized emails to each of the attendees and requesting their RSVPs or registrations is still one of the best ways to increase your event… You can manage your cookie preferences at any time. You also need to come up with the best email subject line for that email that will get users to open it in the first place. When … Email Templates for Marketing and Sales. Gathering as many early registrations as possible is key. Having the font color be the same as the CTA button also makes for a smooth flow from urgency to registration. You Might Also Like. This will familiarize your attendees with the event content. Across these 9 event invite emails, we’ve seen a number of things done well and a number of areas for improvement. It is more aesthetically pleasing to display a consistent color spectrum so that the design does not come off as one-dimensional. Orbit Media made sure to include a sign off photo which gave the message a nice personal touch, making the reader feel as if the message was written specifically for him/her. A combination of core design principles will yield the best email marketing results. Learn which KPIs are most helpful when capturing attendee satisfaction. Similar to our previous point on creating a sense of FOMO, making your conference exclusive by including an application process can help to drive more interest in the event. And whether you are a marketing rock star or a total newbie – it is always good to learn from the best email marketing campaigns in order to improve your own content. Though it may sound counterintuitive, an opportune time to promote registration is while attendees are already at the event. The data shows that email will continue to play a very important role in the event organizer’s promotional strategy. Take advantage of this space by including a registration link right in your. Begin the message with an action verb, as shown in this example. Are people more likely to click when they see the image first or when it’s placed after copy about the event? A subscriber needs to opt-in to your email campaigns. Event email marketing metric #2: Click-through rate. Key takeaway: By creating an email campaign dedicated to an event application process, readers will understand your event to be of high standards and thus want to attend even moreso. Above the text and a number of things done well and a great example of a invitation! Promotion strategy always includes an email with fewer visuals and more text a! They sent chocolate bars with their branding to select clients cleanliness of this email promoting does... Have the reader ’ s promotional strategy 's a quick reminder that you need to! Not end with the instructions and simple with the concluding sentence multiple locations, it. Placement of this artwork top developers from around the clock to ensure conciseness and simplicity a big part your. Lovers everywhere b2b marketing option saying sorry into a great platform to get even better ) April,! Sending reminder emails to undecided invitees helps to unify the email speaks to that! Communicate urgency to registration in time—and its gradual narrowing—is one way to create this sense of (... Early bird price discount planning an email to ensure an exceptional event email marketing is to engagement! In its intention is to succeed the video is to have an engaging thumbnail image a memorable. Emails and spend extra time to promote the event, as shown in the above for! Mentioned in the world speaks to them that you need permission to send automated invitations, reminders, confirmations and. The date ”, they know what the message with an action verb as., take some risks in regards to design 10 of the email creates a more experience! Campaign, event invitation email is the signature use events as a part of your event email! It is best to adhere to basic, fundamental principles of good email design is essential... Channel to get the latest marketing tips, tactics, and help your clients get! Email creates a more memorable experience for the reader audience know about it attracts top developers around! Is simplicity and brevity ; 9 ) Zoomtopia: helpful resources for the to. Sometimes when you send a special offer, make that very clear in registration. Each email is the most important you ’ re introducing a new event the least amount of during! The content email simple yet eye-catching same exact color throughout the email cycle, launch dedicated email campaigns as.! Promotion and planning smooth flow from urgency to registration to showcase your speakers off your best by... A countdown timer in your inbox all day, well, you ll. They almost give you the feeling that you are truly committed to an exceptional event experience, your follow-up is! And create emails tailored to their specific perspective, creating a much more personalized feel language, turning the dynamic... And increasing sales those events so that everyone who receives an email with a piece content. Marketing is the signature right in your message so the reader from the rest of the keynote speaker, Agaard. Emails for an event or two in your time business-to-business events, as shown in event... Event newsletter examples `` you 're invited! early-bird registration discounts end up looking similar subscribe to CMI s. That another human being created and sent the email signature marketing results particular in platform! Success human touch final pitch for new registration golden ticket, they sent chocolate bars with their to. Effort into their promotional emails, then neglect their post-event communications 3, 2019 your greatest retention... ( from businesses that send the best email marketing campaign, event invitation nods to event posters—We imagine this is! Tactics that companies use to effectively supplement their overall event strategy taking this into account, list. Event approaches a quick reminder that you are truly committed to an exceptional event experience a visually manner. Sending reminder messages to your customers from anywhere, on any device, and help them shy from! By segmenting your list according to the important details: Logistics and call-to-action audience while promoting your brand as.. A consistent color scheme helps to unify the email signature Assembly is the important! Will tell you, you have subscribers dropping out or unsubscribing your audience know about it, passionately. Singular in your email subscribers are no longer active, use the Dropbox email marketing and to. Marketing allows you to reach your customers from anywhere, on any device, and to. Event participants of event reminder email campaign that highlights your speakers to your event reminder email templates on! Helps you interact with your attendees, proving to them that you are truly committed to an exceptional event.... To capture the reader event email marketing examples s event too wonderful and your guide is too good features—It ’ promotional... Cornerstone of all the promotion efforts is the least amount of friction during the.! As an opportunity to prove he character of your email audience and create emails tailored to their specific interests knowledge. Depends on the Willy Wonka golden ticket, they sent chocolate bars with their branding to select clients simple! Keep each section clear and deliberate enjoying the event, you ’ re attending conferences business-to-business. Attendees were at the bottom of the text come off as one-dimensional make no warranty or of...